Local area marketing (LAM), especially for new franchisees, can seem quite daunting. LAM can certainly become a complicated beast but by following these 5 tips, you can make it work for you and your store instead of you working for LAM without results!
1. Know your audience
With dozens of channels available for local area marketing, it can be overwhelming to know what to invest your time and money in. Common LAM channels include:
- Letterbox drop
- Digital advertising
- Networking and community events
- Events sponsorship and hosting
The tip though, is to know your audience - to match where your audience is to the channels available. Spray and pray - placing lots of ads in lots of channels and crossing your fingers that it reaches the right people - is never the key to success for local area marketing. Hoping your audience will see your advertising and marketing isn’t a strategy, it’s a waste of money.